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Monthly Archives: April 2011

Measuring Social Media Effectiveness

April 28, 2011


Social media has taken the entire world by storm. This channel for interaction among individuals and corporates has been adapted for web-based applications and mobile technologies. This is finding favor among the new age online marketers who would love to … Continue reading

Google Plus One – The Advent of Social SEO


With the launch of its latest social product Google Plus One or rather “+1” last month, the search engine Giant will now go social with searches results. Basically, the +1button is a stamp of approval that signifies “this is pretty … Continue reading

What can PPC do for your business?

April 22, 2011


Pay per click (PPC) is an advertising technique used to drive traffic to websites.  In this process, the advertisers pay the hosting service when the ad is clicked. PPC is a very good way to start generating leads. One of … Continue reading

Customer Segmentation for Improved ROI

April 21, 2011


As a business strategy, customer segmentation has helped maximize the return on investment (ROI) for many organizations. A typical definition of customer segmentation reads as “the practice of dividing a customer base into groups of individuals that are similar in … Continue reading

Social Bookmarking and SERP rankings

April 20, 2011


Social Bookmarking, a part of Social Media Optimization or Web 2.0 marketing, has become one of the important tools in search engine results page (SERP) ranking. It involves saving the website URL or bookmarks on  social bookmarking sites such as … Continue reading

Facebook Business Pages – Are there revenues?

April 12, 2011


Thanks to Facebook, everyone is a celebrity today.  Google your friend’s name and if not anything else, at least your friend’s  Facebook profile, if s/he has one, will appear in search results. Likewise, thanks to Facebook business pages, even small … Continue reading

How to build an active Digg community

April 8, 2011


One of the areas of prime concerns in social media marketing for a business is setting up  thriving community pages on social networking sites. Let us see how we can start an active community on Digg.com, a popular social networking … Continue reading

Why is a website not enough?

April 5, 2011


Given that the populace of net users is increasing, websites are an effective tool of communication to a large audience. When products and services are in question, customers can always place orders online and even customize the product as they … Continue reading

How to Reduce Advertiser Churn

April 3, 2011


Every year a sizable section of advertisers do not renew their subscription.  Often market strategies are targeted at getting new customers, thus side-lining the existing ones.  Marketing tactics or publisher branding helps get new subscriptions but not in retaining existing … Continue reading

Importance of Customer Loyalty Programs


Thousands of books on customer behavior have been authored, nevertheless, accurately predicting buying behavior has evaded corporate pundits and salesmen alike.  What triggers a customer’s switch from one product to another? The answer to this question would vary with individual … Continue reading