| Reason | % of Respondents |
| I went to the retailer I have purchased from in the past | 62 |
| I found the retailer through search engines | 38 |
| I received a catalog in the mail from the retailer | 31 |
| I came across an email promotion from the retailer | 25 |
| I subscribe to e-newsletters from retailers | 25 |
Source: Nielsen
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