vSplash offered ILM West attendees a sneak peek into the findings of our ongoing original research on the SMB landscape. Small samples such as 300 to 1500 SMBs that most research is usually based on may not be completely representative. … Continue reading
The digital age has made the perpetration of plagiarism easier and perhaps more pervasive than ever. Understanding what constitutes plagiarism is the first step in preventing it from tainting your company’s online content and reputation. What is Plagiarism? Merriam-Webster Online … Continue reading
White-label, turnkey solutions enable hosting companies to deepen customer relationships and access new revenue streams. vSplash today announced a suite of performance-based presence offerings designed to help hosting companies profit from delivering web, mobile and customer fulfillment services. The company … Continue reading
As a business strategy, customer segmentation has helped maximize the return on investment (ROI) for many organizations. A typical definition of customer segmentation reads as “the practice of dividing a customer base into groups of individuals that are similar in … Continue reading
Given that the populace of net users is increasing, websites are an effective tool of communication to a large audience. When products and services are in question, customers can always place orders online and even customize the product as they … Continue reading
The incredibly vast SMB market, comprising thousands of small and mid-sized businesses, is a highly coveted area for internet marketing. According to Ad-ology Small Business Marketing Forecast, “Nearly 25% of small business owners said they plan to spend more on … Continue reading
Every business, even small and decidedly local businesses, can benefit from having a presence online. Statistics say that more than 65% of people now go directly to the web when searching for products or services. There was a time when … Continue reading
Businesses are no longer confined to a set of building, four walls within a room, or a huge campus of work sites. It is the age of globalization and enterprises whether they are small, medium, or big want to have … Continue reading
In today’s networked world, having just a company website does not suffice to reach target customers across the globe. To reach the target audience, in whichever part of the world they may be, companies have to take recourse to ‘localization’. … Continue reading
What really caught my attention was the news making the rounds that Groupon had turned down Google’s $6 Billion offer. This barely two-and-a-half year old company had the audacity to challenge the search engine giant. Are you wondering what the … Continue reading