BuzzBoard – the integrated online platform from vSplash
April 3, 2012
Imagine a car where the steering is on one dashboard, the speedometer on another and the indicator switch on yet another. Where are the breaks? Nobody will shout ‘shotgun’, for if they do they will have to operate the breaks; that’s where they are – at the feet of the shotgun rider. Rear passengers are no more privileged. The accelerator is to the left of the rear bench, the clutch is to its right, making backseat driving essential rather than annoying. The gearshift is in the boot? It would take four people to drive, apart from one hapless rider switching gears and suffocating in the boot. How the five drivers coordinate and make it to the destination, if at all, is left to readers’ imagination. More so, with so many drivers, where is the space for other passengers? What is the point in riding?
Having to manage various internet marketing efforts through multiple platforms or windows is just as unimaginable and requires precisely coordinated efforts by multiple role-holders… a person dedicated to social media marketing, one working on the SEO and probably another looking into website performance and so forth. Such precision in coordination is anything but easy and failure to coordinate will have the business sharing the fate of our fancy car. On the other hand, engaging manpower to manage different aspects of internet marketing in not feasible for SMB advertisers. If all resources are used up just as the space in our imaginary car is, the SMB balance sheet will have too much on the right and little left on the left.
Integrated technology is no doubt the order of the day. BuzzBoard helps manage social media marketing, SEO, SEM, website performance, directory listings, brand mentions and online reputation – all from a single dashboard, much like driving the real car, more so a modern car with advanced features including GPS navigation. Volume aggregators can toss in BuzzBoard as an add-on to their SMB offerings to enable advertisers to have an integrated approach to their internet marketing efforts. The shortcut to growth lies in helping your advertisers grow.