Selling PPC packages made easy
June 10, 2013
PPC marketing involves some mathematics and nitty-gritty hard to comprehend or explain. For example, while on sales call for PPC packages, it is necessary to know what the keywords for a particular business are, how their performance is and what the cost-per-click (CPC) for a particular keyword is.
It is also important to have an estimate of how many clicks a fixed budget will yield. BuzzBoard does the math apart from providing performance metrics for keywords. For example as in the image below, tire rack has the highest volume and the cost-per-click is $0.28.
The merchant specifies his budget and BuzzBoard calculates the estimated number of clicks the said budget will yield.
The way we associate with numbers has psychological motivations and people like round figures. Conversely, the merchant may wish to target a fixed number of clicks, and want to find out how much he needs to spend. Enter that number in the BuzzBoard Custom calculator, and it will show exactly how much the advertiser will have to pay for the desired number of clicks. For example, in the case below, a 1,000 clicks will cost $1,289.
Sales reps can thus leverage the PPC tab of BuzzBoard to let merchants understand the intricacies of PPC campaigns, devise an effective PPC strategy, optimize the campaign and close sales faster for PPC packages.