Shopping for dad online may not be easy
June 5, 2013
In the next two weeks, mobile and online shoppers will frantically look for the ideal gift for dad on their desktops and hand-held devices. SMB DigitalScape analysis of independent retailers from popular dad’s gifts verticals indicates that online research and shopping for dad is going to be a disappointing experience as local stores are not easy to find online, not very informative even if they are somehow found and not ready to sell online. Read the infographic below for a detailed analysis of the state of affairs.