vSplash

Studying the mind patterns of today’s web user has become very complex. The inherent contradictions are far too many. However a modern marketer has no choice but to follow the demands of this new-gen, new-psyche user.
 
Here is what I could see when I peeped into one such mind:
 
1.       The world is shrinking

• Distances are becoming shorter – connections are becoming virtual and ‘now’.
• Cultures are morphing into a new ’one world culture’ – googles and facebooks are leading this.
• Languages are becoming one – age of SMS dialect; smileys are the new punctuations and grammar.
• Computing is turning palm – my mobile is my new computer.
• And the sleep time is shrinking too. What’s my time zone?

 
2.       Experience is everything

• Large corporations spend billions of dollars in giving me an experience that is surreal. I soak in that experience.
• I don’t care whether you are small or big. Are you willing to match or better that? Only then I am willing to share my ‘shrunk’ time with you.
• Build interfaces that are smart and don’t make me think. I have no time.
• Do everything to enhance that experience for me when I spend those moments with you. Please. Please.
• Creative cheating is ok with me.
• Provide me all help at every step. I want to do everything myself but you got to make it easy.

 
3.       I am impatient

• I have choices. Tons of them.
• Get to the point.
• Deliver me when I want, what I want, where I want, how I want.
• I don’t have time to come to you. You need to come to me.

 
4.       I am confused

• Being confused is ok. It’s hip.
• Everything is a tag cloud in my mind.
• I like structure but I don’t like being structured.
• Can you break through this confusion?

 
5.       What’s my Style Quotient?

• Classic yet Contemporary
• Distinctive yet Universal
• Atmospheric yet Soulful
• Harmonious yet Impulsive
• Elegant yet Simple
• Didn’t I say, I am confused and I don’t like structure?
• One who follows me gets me.

 
6.       I leave my imprints everywhere. Privacy is hogwash.

• Everyone talks about privacy policy. There are laws around it. But thou art collect all my imprints, every move, every click. And then you speak of privacy. That’s complete hogwash.
• Did I not talk about all my exs on the facebook profile? This is exactly how private I want to get.
• You even track where I am having dinner right now. Isn’t this the best privacy I could get ?
• Study all my prints and make sense out of it if you want to make money. That’s all I can give you for making the billions that you want.

 
7.       Engage me to Connect with me

• Ever wondered why you never succeeded like facebook?
• You never made ‘ME the center of your universe’!
• When did you last talk to me or ask me for my opinion? That would have spawned the opinions of all the communities that I make or break.
• Did you collaborate with me for your new product?
• Did you try to be part of my community?
• So why the heck are you sad that you lost out. I am simple yet demanding.
• It’s all about ‘ME’….

 
8.       I set up my own multiple communities

• My dad made friends when he jogged in the morning or went to clubs.
• I make friends and join communities where people share my likes and dislikes. And they are spread across the world.
• I have an orchestrated presence in several such communities and I make or break them on facebook and orkut.
• I do business on linkedin far more than what I do in my so-called office.

 
9.       Local Search is my new concierge

• I forgot the number of my plumber. Never mind. Local Search is my new concierge.
• My concierge is with me 24X7. It never sleeps. And it is on my palm.

 
10.   Are you Listening?

• Check me out on the Social Media circuit.
• Did you analyze the imprints that I left behind everywhere?
• Did you analyze the user reviews and ratings?
• Did you pay homage to the psyche of the users?
• Did you listen to your sales agent who punctured some time of mine?
• Did you make sense out of my attitudes? I have loads of it.

 
The new age user is screaming - Listen. Talk. Engage. Communicate. Build. Generate. Help.
 
Companies that pay attention to these details will truly taste the flavor of success. Tune in!

This entry was posted on Saturday, January 31st, 2009 at 5:21 pm and is filed under User Analysis. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.