Archive for the ‘E-commerce’ Category

Top 5 Reasons to shop at a particular website

Tuesday, February 3rd, 2009
Reason % of Respondents
I went to the retailer I have purchased from in the past 62
I found the retailer through search engines 38
I received a catalog in the mail from the retailer 31
I came across an email promotion from the retailer 25
I subscribe to e-newsletters from retailers 25

Source: Nielsen

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Top internet product categories of 2008

Tuesday, February 3rd, 2009

Here are the top 10 internet product categories. They have been compiled based on the common categories reported in various measurement surveys of Comscore and Nielsen.
 
1.   Beauty
2.   Toys/Videogames
3.   Apparel
4.   Consumer Electronics
5.   Computer Hardware/Software
6.   Home and Garden
7.   Books/Music/Video
8.   Flowers and Gifts
9.   Shoes
10.  Retail
 
What this means for businesses – if you are in the business of selling products that belong to any of the above categories, it is vital that you have a good online presence. Not being able to sell online means substantial lost opportunities.

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