Shy about being liked on Facebook

November 1, 2012

The buzz around Facebook hitting the one billion active users mark has quietened. But an even more important metrics from the social media marketing standpoint is that there are 140.3 billion “friendships” and 1.13 trillion “likes” on Facebook. That is … Continue reading

One billion chairs are like Facebook

October 5, 2012

Marc Zuckerberg announced yesterday that there are one billion active users on one billion chairs accessing Facebook via desktops or smartphones. That is to say, when they are not playing basketball, not on dance floors, not crossing bridges.  They could … Continue reading

Top five Twitter apps

July 12, 2011

Hailed as the “SMS of the internet”, Twitter has become a popular social networking site with the micro-blogging facility.  To improve on its functionality across various platforms and enhance its services by ensuring compatibility with various devices, Twitter has come … Continue reading

The power of social media marketing in driving leads

June 24, 2011

Social media marketing has become the most powerful and formidable force for lead generation that has transformed marketing for the better. Social media marketing has now become a boon to businesses across the globe, especially small and medium scale businesses … Continue reading

Measuring Social Media Effectiveness

April 28, 2011

Social media has taken the entire world by storm. This channel for interaction among individuals and corporates has been adapted for web-based applications and mobile technologies. This is finding favor among the new age online marketers who would love to … Continue reading

Google Plus One – The Advent of Social SEO

With the launch of its latest social product Google Plus One or rather “+1” last month, the search engine Giant will now go social with searches results. Basically, the +1button is a stamp of approval that signifies “this is pretty … Continue reading

Facebook Business Pages – Are there revenues?

April 12, 2011

Thanks to Facebook, everyone is a celebrity today.  Google your friend’s name and if not anything else, at least your friend’s  Facebook profile, if s/he has one, will appear in search results. Likewise, thanks to Facebook business pages, even small … Continue reading

How to build an active Digg community

April 8, 2011

One of the areas of prime concerns in social media marketing for a business is setting up  thriving community pages on social networking sites. Let us see how we can start an active community on, a popular social networking … Continue reading

Twitter Traffic and its effect on SEO

March 22, 2011

Twitter is a social media tool which acts as an online community fostering relationships among individuals. Think beyond conventional methods of search engine optimization and employ this micro-blogging site as a means to improve your web traffic. Optimizing your websites … Continue reading

The 80/20 Rule for Social Media

March 2, 2011

An often used business tenet is the 80/20 rule. This ratio is derived from the Pareto Principle which states that 80% of the effects come from 20% of the causes. This principle is named after Italian economist Vilfredo Pareto who … Continue reading