The superiority of websites made without using website builders

With the growing market for websites emerging from the growing need of businesses to have an online presence, a new tribe of website tools have come into play, namely website builders. Relying highly on the “template” approach, these website builders pose to be instantaneous solutions to people who do not have the resources or the technical expertise to create a website for their businesses. Website builders do not require any knowledge of manual code editing or other technical aspects.

However, website builders, at best, work for a personal website where an individual can post a lot of interesting things about his/her life and is more like a blog. Though these tools have the “free” tag on them, businesses often pay a heavy price for using them. They score low on design and layout flexibility. Everything ranging from widgets, color schemes, and font styles is predetermined and restricted. Let’s face this, not every business wants to have a banner on the top or a menu tab to the left. Throw in the lack of human support to this mix and that’s a perfect recipe for an unfulfilling experience.

One of the biggest drawbacks of websites made using website builders is that they are naturally ignored by most of the search engines because they have not been optimized for search engine exposure. One needs to be aware of the technical aspects of SEO to get higher SERP ranking. Websites designed by professionals easily get listed in the popular search engines due to effective SEO. The whole purpose of creating a website is lost if it does not attract the required traffic.

DIY websites can hurt the brand image as the visitors are likely to doubt the credibility of the company. Most of the websites created by website builders have domain names like http://freedomain.yourwebsite.com/, instead of http://www.yourwebsite.com/. Visitors make out that you are not the owner of your own business website and may find it hard to respect you. Whereas, customized sites offer the website address of your choice that is specific to the business. Website builders use same templates for different businesses that do not make the website stand out.

Customization and innovation is what businesses need in terms of navigation bars, icons, and other aspects on their websites. Websites built without website builders undoubtedly fare better. A website is a great opportunity to showcase your business personality to the world.With customized websites, you can unleash your taste and style and bring forth your exclusiveness and set yourself apart your competition.

More advantages of designer websites include customized features, freedom to choose and discard a variety of options, adaptability to addition of new media and technology such as website enhancement with a video player or “speak to me now”. Scalability is also a crucial characteristic of these websites in which new pages and options can be added or deleted to suit the changing/growing needs of the business.