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February 28th, 2011

Who would have thought that a small online start-up like Twitter originally set up as a communication channel among individuals would be a worldwide phenomenon?  A hybrid between a social networking site and a micro-blogging forum, Twitter has become part of the daily routine of many netizens.  Dubbed as “SMS of the web world” or…
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Top 10 Ingredients for a Successful Blog

February 25th, 2011

Creating a successful blog is akin to cooking a gourmet meal.  One wrong step can prove disastrous.  However, if you use the ingredients in their right proportions,  you can come up with a delicious spread.  Likewise, an impressive blog results from a combination of certain aspects that make it interesting and popular. Listed here are…
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Is Bing the Next Google?

February 21st, 2011

Has Bing come of age and is it all set to dethrone Google? After almost three years of speculation over Google vs. Bing, web users worldwide have come to the conclusion that though Google is clearly winning, Bing is not far behind in the popular search engine race. With its cool features and its ability…
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Facebook Places – Facebook Goes Local

February 18th, 2011

Facebook, as we all know, is the world’s leading social networking website. The social networking company has gone even more social by going local in August 2010 with the launch of a new feature called Facebook Places, a new location sharing service. This application is primarily for mobile phone users. What can Facebook Places do…
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Lessons Learnt from Groupon

February 14th, 2011

What really caught my attention was the news making the rounds that Groupon had turned down Google’s $6 Billion offer. This barely two-and-a-half year old company had the audacity to challenge the search engine giant.  Are you wondering what the confidence behind such audacity is?  Well, a close look at the company’s progress in its…
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Identifying and Tracking Online Goals

February 8th, 2011

In 90s the digital revolution started which lead to the creation of internet, which started changing the whole business scenario.  It has redefined the way most traditional modes of communications including telephone, music, film, and television operate. With the advent of internet, our perception of doing a business has drastically changed. Gone are those days…
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February 3rd, 2011

Gone are the days when there were a handful of brands and a large number of buyers.  Before the advent of technological innovations and the Internet, it was a brand-driven market where each brand had its own share of loyal customers.  Today, what we have is a customer-driven market where the mantra is to give…
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