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The constellation is expanding

March 28th, 2011

Every business, even small and decidedly local businesses, can benefit from having a presence online.  Statistics say that more than 65% of people now go directly to the web when searching for products or services. There was a time when business listing in local directories was the only way to have online presence for specially…
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Twitter Traffic and its effect on SEO

March 22nd, 2011

Twitter is a social media tool which acts as an online community fostering relationships among individuals. Think beyond conventional methods of search engine optimization and employ this micro-blogging site as a means to improve your web traffic. Optimizing your websites is very important, but do not underestimate the innumerable uses of Twitter and its positive…
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Checklist for Online Dominance

March 21st, 2011

Businesses are no longer confined to a set of building, four walls within a room, or a huge campus of work sites.  It is the age of globalization and enterprises whether they are small, medium, or big want to have their presence felt.   In today’s times where businesses seek competitive advantages, it is very important…
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March 16th, 2011

Search Engine Optimization (SEO) is an online marketing strategy that helps businesses to increase the visibility of their website on search engines. Using the range of SEO services on offer such as article writing, social media marketing, link building, directory submission and social bookmarking, businesses can certainly reach audiences throughout the globe. A multilingual search…
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Localization and Online Marketing

March 14th, 2011

In today’s networked world, having just a company website does not suffice to reach target customers across the globe. To reach the target audience, in whichever part of the world they may be, companies have to take recourse to ‘localization’. Localization refers to translating the software user interface from the existing language to another that…
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March 9th, 2011

SEO research is a challenging task for any website developer.  You never know when search engines may alter their algorithms that will render all your SEO efforts futile.  This is why finding relevant and highly searched keywords becomes a requisite for a website that wants to be indexed by search engines. Most of the SEO…
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The 80/20 Rule for Social Media

March 2nd, 2011

An often used business tenet is the 80/20 rule. This ratio is derived from the Pareto Principle which states that 80% of the effects come from 20% of the causes. This principle is named after Italian economist Vilfredo Pareto who in 1906 detected that 20% of the citizens owned 80% of the land in Italy….
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