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Measuring Social Media Effectiveness

April 28th, 2011

Social media has taken the entire world by storm. This channel for interaction among individuals and corporates has been adapted for web-based applications and mobile technologies. This is finding favor among the new age online marketers who would love to woo their customers by using a variety of platforms like Facebook and Twitter. Thinking beyond…
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What can PPC do for your business?

April 22nd, 2011

Pay per click (PPC) is an advertising technique used to drive traffic to websites.  In this process, the advertisers pay the hosting service when the ad is clicked. PPC is a very good way to start generating leads. One of the key advantages of this method is that it is easily measurable.  We can monitor…
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Customer Segmentation for Improved ROI

April 21st, 2011

As a business strategy, customer segmentation has helped maximize the return on investment (ROI) for many organizations. A typical definition of customer segmentation reads as “the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests, spending habits, and so on.”…
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Social Bookmarking and SERP rankings

April 20th, 2011

Social Bookmarking, a part of Social Media Optimization or Web 2.0 marketing, has become one of the important tools in search engine results page (SERP) ranking. It involves saving the website URL or bookmarks on  social bookmarking sites such as Digg, Slashdot, Delicious and so on. These bookmarks can be accessed by anyone, from anywhere….
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How to build an active Digg community

April 8th, 2011

One of the areas of prime concerns in social media marketing for a business is setting up  thriving community pages on social networking sites. Let us see how we can start an active community on, a popular social networking site that has grown exponentially over the years.  Today, has millions of users that…
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Why is a website not enough?

April 5th, 2011

Given that the populace of net users is increasing, websites are an effective tool of communication to a large audience. When products and services are in question, customers can always place orders online and even customize the product as they wish – all at the click of a button. The question is can businesses today…
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How to Reduce Advertiser Churn

April 3rd, 2011

Every year a sizable section of advertisers do not renew their subscription.  Often market strategies are targeted at getting new customers, thus side-lining the existing ones.  Marketing tactics or publisher branding helps get new subscriptions but not in retaining existing advertisers.  But the heart of the matter is – the cost of new advertiser acquisition…
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Importance of Customer Loyalty Programs

April 3rd, 2011

Thousands of books on customer behavior have been authored, nevertheless, accurately predicting buying behavior has evaded corporate pundits and salesmen alike.  What triggers a customer’s switch from one product to another? The answer to this question would vary with individual customers.  Nowadays, instead of delving deeper for insights into their customers’ buying psychology, companies prefer…
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How big is the SMB market for website and allied services?

April 1st, 2011

The incredibly vast SMB market, comprising thousands of small and mid-sized businesses, is a highly coveted area for internet marketing. According to  Ad-ology Small Business Marketing Forecast, “Nearly 25% of small business owners said they plan to spend more on social networking in 2010”. At present, it is estimated that only 50% of SMBs have…
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