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When speed does not kill

November 22nd, 2012

Page-load speed is among the decisive elements not only for page ranking in Google, but also for retaining traffic and increasing conversions. Earlier this year, New York Times published an article referring to the discovery of speed experts from Google and Microsoft. The key take-away from the read is that web users are inherently impatient…
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Hiding from customers

November 16th, 2012

Q2 findings of the tracking study of online presence and performance of SMB websites, SMB DigitalScape, indicate that almost half the SMBs in USA do not have a local presence, an alarmingly high number of them are not participating in social platforms, and only 2% have a mobile presence. Our day-to-day phone consultations with SMB advertisers…
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Shy about being liked on Facebook

November 1st, 2012

The buzz around Facebook hitting the one billion active users mark has quietened. But an even more important metrics from the social media marketing standpoint is that there are 140.3 billion “friendships” and 1.13 trillion “likes” on Facebook. That is about 140 friends per user on an average. So if one person clicks the Facebook…
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