Essential Elements of E-Commerce Websites

Today’s world lives on the internet. Hence it is no surprise that even our marketplaces have gone online. From items of daily need to significant purchases like cars and jewelry, we buy everything from the internet. In fact, NASDAQ has predicted that by 2040, 95% of all purchases will take place online and e-commerce giants like Amazon or eBay are a living testament to how e-commerce has forever changed our consumer habits.

If you are a business selling a product, it is simply inconceivable to not have an e-commerce website. Let us tell you how to build an efficient and effective one.

Where to Start

When starting out, it can be slightly difficult to figure out how to take your business online. Follow these simple steps to get started.

  • Just like any other business, in order to set up your e-commerce website, you first need to have a clear idea about what you are going to sell and the market for the product.
  • Determine your business model. Do you want to operate on a B2B model and sell to other businesses or a B2C model where you directly sell to the end consumer?
  • Pick out a business name that is catchy, succinct, original, and brief. Something that the customers can easily relate to or trust.
  • Get your branding on point. Every business has a story and a voice. Find out yours and determine the best way to communicate the same.
  • Finally, purchase a domain and register it instantly to avoid hassles in the future.

Choosing the Right Platform

There are several e-commerce platforms like Magneto, Shopify, or WooCommerce to choose from. Make sure you choose the one that caters to your business and objectives. Here is a checklist of elements you need to ensure while choosing your e-commerce platform.

  • Reponsive Design– A responsive design ensures a consistent user experience irrespective of whether you are accessing the site on a desktop, a tab, or a mobile. The mobile view is especially crucial as most people use their phones for online shopping.
  • Proper Product Description– People cannot buy what they cannot understand. Make sure your products are clearly described and adequately highlighted to make it coherent for the customers.
  • Ease of Navigation – From handy search options to distinct categories, make sure your products are easy to discover for the customer.
  • Speed Optimization– No matter how great your product is, no one wants to buy from a website that takes ages to load. The speed of the website needs to be optimized for a smoother and more enjoyable experience.
  • Shopping Cart & Check Out Option – Not everyone who comes to the website would be willing to log in every single time. Having a checkout option removes this barrier to create better conversion rates. And while you are at it, it is also a good idea to include a shopping cart for a seamless shopping experience.
  • Payment Processing – It is a smart decision to have multiple payment options such as credit/debit cards, net banking, Apple Pay, PayPal, Google Pay, and other common payment gateways.
  • Site Security – Since your e-commerce site would be handling sensitive information like bank details, addresses, and mobile numbers, site security is of paramount importance. Ideally, it should be built with a secure socket layer that is able to encrypt the information on the site.

Following the mentioned steps and making sure that you tick off all the points in the discussed checklist will let you take your business online without any hassles.

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