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March 9th, 2011

SEO research is a challenging task for any website developer.  You never know when search engines may alter their algorithms that will render all your SEO efforts futile.  This is why finding relevant and highly searched keywords becomes a requisite for a website that wants to be indexed by search engines.

Most of the SEO research is conducted using the Google keyword tool as it lists relevant keywords that can aid in increasing the ranking of your site. However, the keywords that Google displays may not cover other related areas.  This is where YouTube comes into the picture.

Recent online estimates declare YouTube to be the second largest search engine in the world.  There are several benefits in using Youtube as a keyword research tool. Being a gigantic user-generated site, search results on YouTube assist in providing relevant data for SEO research.

YouTube has introduced ‘YouTube Suggest’, a feature that enables users to enhance their search and uses predictive text to provide popular query suggestions.  YouTube Suggest is an interface enhancement to the YouTube search engine that displays several related results when you type a search query.

What we are looking at is how YouTube aids us in doing a keyword research.  As you are aware, whenever you upload a video, you are asked to provide explanatory content about the video in the form of a title, tag, or a description.  This text helps one in locating keywords when doing an SEO research.  For example, if you enter “Cricket World Cup 2011” into the search box, many videos on the event will be displayed, and each video will be accompanied by ‘tags’ that describe the content – it is from this data that you can pick relevant keywords since most users make the video they upload SEO-friendly, so it can have favorable rankings.

Suppose you are given the task of finding keywords for the website of a company that offers “virtual assistant services”.  Typing “virtual assistant” in the YouTube search box will display a number of videos, each describing its content in the accompanying tag.  If you randomly choose a video and look at the tags for potential keywords, you would see common phrases related to the business such as: ‘social media assistant’, ‘remote assistant’ and so on.  Thus, the level of data generated on YouTube is greater than a typical search on Google Adwords – all you need to do is sift through the data to find appropriate keywords for your website. A search on YouTube not only gives an insight into the most performed searches, but also indicates how the users are utilizing this medium to get desired search results.

Being a user-generated resource, the content on YouTube is more likely to be misspelled or incorrectly labeled since it is keyed in by the users.  Exercise discretion when using YouTube to find relevant keywords. While YouTube need not be your sole tool when you are searching for pertinent keywords, it may nevertheless be the next big trend in SEO research.

vSplash Team

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