The latest SMB DigitalScape analysis for US (February 2013) shows 94.5% SMBs in the US do not have a mobile friendly site. On the brighter side, the tracking analysis shows that mobile site adoption has increased by 3% since June 2012. However, a larger percentage than that would need to make it a priority to improve their mobile presence, following a Google survey report that not only does a mobile-friendly site help a business, but a site that is not mobile friendly hurts it in ways the unsuspecting SMBs are oblivious to.
Here are some key takeaways from the Google research:
- 74% of people like a mobile friendly site and they are more likely to revisit it.
- 67% of mobile users are more likely to buy a site’s product or service on a mobile friendly site.
- 79% of people will look for another site, if they don’t like what they find on one site.
- 50% of people will use them less often if the website isn’t mobile-friendly, even if they like the business.
In an article on Forbes, Robert Hof says that though Google may be self serving to some extent, he can’t argue with Google’s advice about creating a user-friendly mobile site with minimal steps.