Do you wish to boost the traffic on your website? Try Splash Page. You would be amazed to know how an effective splash page can make your online presence stronger by fetching you huge traffic. Many webmasters do not realise the importance of this page and often ignore it. Splash pages are highly optimized pages which can be used as an introduction to your website or for other reasons too. They are being used as one of the tools for marketing your website to attract more visitors.
Splash Pages can strengthen the online presence of your business
Splash pages can be used in your favour for a quick online presence. They can serve as advertising tool for your website. To pull in the visitors you can:
- Optimize the right keywords on splash pages based on the content.
- Choose the right page title which is unique.
- Leave it for a longer period of time to gain SERP ranking.
- Announce discounts, offers or other promotions on splash pages.
- Use splash page as a welcome page for promoting upcoming services or products.
- Create a visually appealing splash page with concise informative content.
- Make it user friendly by giving the users options for language, categories, areas etc.
- Go for fast loading pages to save time.
Since splash pages are not a part of the website, they do not affect the architecture of the website. Besides, you can use it for your benefit to advertise your business.
Tips to get the maximum benefit out of splash pages
Splash page can be used to grab the surfer’s attention before he moves on to other site. Once the user is attracted to the site, he will stay on to it. Simple tips will help you create an effective splash page to promote your website and establish your online presence.
Grab the attention with the headline
The splash page should highlight the most important information on your website. Use creative headline to create an everlasting impression. The surfer should be compelled to enter the website.
Keep the content simple and short
Use concise and comprehensible content on splash pages. Give the information using bullet points. Advertising a great offer or promotion can also pique the interest of the visitor.
Say no to sound
Auto-playing videos might catch the attention of some users but they usually have a negative effect on most of the surfers. In case you wish to add a video, do not put it on auto-playing mode.
Large images take a lot of time to load. Splash page should take just 6 to 20 seconds loading time. You will lose a lot of time with too many or too big graphics.
Call to action
Adding a call to action to the splash page will encourage the users to take action. You can give them the option of joining the mail list, visiting the main website or taking part in the program you intend to promote.
Make the most of the splash page and bring in more traffic to your website.