The SMB Digitalscape – Research by vSplash
vSplash offered ILM West attendees a sneak peek into the findings of our ongoing original research on the SMB landscape.
Small samples such as 300 to 1500 SMBs that most research is usually based on may not be completely representative. Using BuzzBoard technology and proprietary algorithms developed over the years, vSplash researched over half-a-million live SMB websites from over ten countries around the world, more than half of the sample from the US alone.
Some of the key observations:
- Only 13 percent of SMBs have a local phone number on home page.
- Only 24 percent have an email address on the website.
- 36 percent of websites are only a single page in length.
Speaking at ILM West, Steve Marshall, Director of Research and Consulting, BIA/Kelsey, said, “A key takeaway here is that there is a lot of online activity, but a big gap remains between top-level activity and the robustness of follow-through at a granular level.”