White Label, in a nutshell, implies outsourcing services. Sounds a bit extravagant, the etymology of the word ‘White Label’ appears to stem from the White Label on packaging a product that could be replaced with any marketer’s brand label.
What Is White Label
White Label services are, quintessentially, finished products that are readily handed to you to market as your own. Your company sells and is the face of the services, but your in-house workforce does not execute the service as such. Instead, a third-party company performs the actual job in your stead. It dispatches it to your project manager, who, in turn, carries out quality control and delivers it to the final consumer.
Such a partnership can be thought of as a win-win situation—you can entirely focus on sales and client service, while the White Label company takes of the nuts and bolts of the assignment.
The Legality of White Labeling
Contrary to what one might think, yes! White Label is a legal partnership. The White Label company fundamentally functions as a sub-contractor for the ‘sales’ or branded company.
Execution of White Label work involves signing a contract wherein both the parties reach a consensus where the While Label company acknowledges that it won’t receive any credit for the work they do. We can draw an analogy from ghostwriting here. You could call us your ghost web designers. We represent your firm when we do White Label work for you.
Can Your Firm Benefit From White Label Services?
If your team is burned out or overtaxed, hiring a White Label firm is a perfect way to ease the workload while still maintaining your stats, scaling your organization, and retaining your customers.
This way, various organizations benefit from White Label work, especially the digital companies that can comfortably collaborate with remote teams to deliver web design and digital marketing work. The following are the other businesses that commonly utilize White Label services.
- Content writing agencies
- Web developers
- IT consultants
- Graphic designers
- Marketing consultants
- Startup incubators
- Venture capitalists
- Associations offering member benefits
Running a small business is not an easy task while having all the solutions to your clients’ expectations. In such situations, White Label teams swoop in to save the day. They are merely a call or an email away and are readily available to help you fill all sorts of gaps in your expertise. This is particularly convenient, even in the times when you’re not necessarily overwhelmed with your clientele.
The White Label Solution
When you have a great idea in mind but clueless about how to execute the same, going to the White Label solution is your safest bet.
You can begin by hiring a team on a White Label basis to supply your marketable product or service, while you can go all-out with the marketing and shooting up the sales.
One doesn’t necessarily have to have an MBA or be a business know-it-all to succeed with a great business idea. One merely requires the right people with the right expertise to help you, and white-labeling makes the process a smooth ride with a chunk of your team readily assembled, and you’re good to go.
What Makes White Label Fruitful for My Business?
To start with, White Label expands your business’ prosperity since you get the chance to say YES and catering to your customers’ needs and expectations as opposed to stating, “Sorry, I don’t offer that” or “I don’t really have the bandwidth for that at this moment.”
When you dismiss customers, they begin to look for alternative arrangements. They end up finding an organization that is bigger and better prepared to deal with their demands. Before you know it, you lost a customer since you proved incapacitated, for instance, setting up a WordPress site or worse, failing to meet their deadline.
All things said and done, losing a customer over something to that effect is meaningless. However, the harsh reality is that it happens a lot. Say aloud and affirmative YES to your customers by having a White Label association handy, all set and ready to go at whatever point you need it.
Interestingly, you continue to hold full authority over your organization’s budget when recruiting a White Label group. You have to pay our team, indeed; however, we don’t tell you what to do in terms of what you need to charge your end customer. You can add a mark-up in your prices to fulfill your financial needs. What’s more, in a way, it’s income sans work, particularly when you have a low-maintenance customer.
However, you’ll need to pick a White Label company that works in the equivalent or comparable time region as you predict a speedy correspondence requirement. Some White Label organizations exist across the globe, and it’s not doable to wake up early and check their work every day, and then you’ll need to stand by until the following day to hear back from them. Pick wisely for a successful White Label partnership.
Finally, having a White Label team on your side can save your time so you can assuredly commit additional time toward creating leads or learning the tambourine, or spending a quiet night at a bonfire. Whatever your vibe is, White Label is the ideal call. We sign NDAs and transform into occupied yet imperceptible hard and smart workers once our association formally commences.
Vsplash, who? We’re a part of your organization now!