There may come a time when you need to delete your Google Business profile — whether you’re closing your business, rebranding, or relocating. But before you click “Remove,” it’s important to understand what really happens and how to do it the right way.
In this guide, we’ll walk you through everything you need to know to delete Google Business safely and effectively, step by step.
🚨 Important Note Before You Delete Google Business Profile
Before you start, know this:
Deleting your Google Business Profile doesn’t delete your Google Account or your business from Google Search entirely.
What it does do:
- Removes your ability to manage or update the business profile
- Deletes the profile from your Google Business dashboard
- Stops displaying certain information in local search results
So if you’re simply changing your business location, hours, or name — updating your profile is better than deleting it.
🔍 When Should You Delete Google Business?
Here are some valid reasons to remove a listing:
- Your business has permanently closed
- You’ve moved to a new location (and created a new listing)
- You accidentally created a duplicate listing
- You sold or transferred ownership of the business
- The listing was made in error or for a non-existent entity
✅ Step-by-Step: How to Delete Google Business Profile
Let’s break down the process of safely removing your business profile from Google.
Step 1: Log in to Google Business Profile
Go to Google Business Profile and sign in with the Google account associated with the listing.
Step 2: Select the Business You Want to Remove
If you manage multiple businesses, make sure to click on the one you want to delete.
Step 3: Click on Settings
On the left-hand menu, click the gear icon (Settings) for the selected business.
Step 4: Choose “Remove Business Profile”
Scroll down until you see an option labeled “Remove Business Profile” or “Delete Business”.
Step 5: Confirm and Complete
Google will prompt you to confirm your choice. Carefully read the message and click “Remove” or “Delete” to finalize.
🛑 Warning: Once done, you will no longer be able to manage or edit this business listing.
🧽 What Happens After You Delete Google Business?
Here’s what you can expect:
- Your profile will be removed from your management dashboard
- It may still appear on Google Search or Maps for a short time (cached data)
- Reviews and previous photos may remain visible to users temporarily
- Customers won’t be able to interact with your business via the listing
❓ Alternatives to Deleting Your Google Business Profile
If you’re unsure about permanently removing your listing, consider these safer options:
➤ Mark Business as Permanently Closed
This lets customers know you’re not operating anymore, while preserving your listing history and reviews.
➤ Transfer Ownership
If you’ve sold the business, just transfer ownership to the new manager.
➤ Update Info Instead of Deleting
Changed your address, name, or services? Simply update your profile details to reflect the new info without losing your SEO value.
If you haven’t yet claimed or fully set up your profile, learn how to properly register your business on Google Maps with our step-by-step guide: Google Map Registration for Local Businesses. This can help avoid unnecessary deletions and keep your business visible to local customers.
🧠 Final Thoughts: Delete Google Business the Right Way
Deleting your Google Business Profile is a serious move — and it should only be done when absolutely necessary. By following the steps above, you can delete Google Business safely without damaging your brand reputation or confusing customers.
Still unsure? Google Support offers assistance for complex cases like duplicate listings or profile merges. When in doubt, always consult with a digital expert before removing your online presence.
Want help with your local SEO or profile updates instead of deleting? Let us know — we’re here to help!