Wondering why your site’s bounce rate is so high? Despite having proper SEO, your website engagement may suffer in the absence of a responsive website design. Modern consumers have moved from desktops and laptops to mobiles and tablets, and a smooth user interface for mobile devices is crucial for your website.
What Is Responsive Design?
Responsive design is the adjustability of the website design according to the screen size of the consumer’s device. If your website design is not responsive, the consumer may leave your site due to poor accessibility.
Why Do We Need Responsive Website Design?
1. Enhanced SEO
Google has developed a new web search algorithm that includes mobile-friendliness as one of the main web page ranking factors. Websites without a responsive design will face a setback in ranking.
2. User-Friendly Interface
A responsive website design helps adjust the web interface according to various screen sizes, ensuring easy mobile browsing.
3. Better Engagement
Almost 79% of global web traffic comes through mobile devices. The incorporation of responsive web design will keep consumers engaged on your site for a longer time and eliminate high bounce rates.
4. Website Loading
People abandon websites that take more than three seconds to load content. Websites built with responsive images and fluid grids lead to faster page loading, allowing visitors to reach your products faster.
5. Social Media Share
A responsive web design includes social media share buttons. Your site visitors can easily share embedded links on smaller screens, resulting in better exposure for your business.
The introduction of mobile cash wallets has also led to a boost in online purchases. This is a great opportunity for businesses to grow and venture into the global markets. Hence, a responsive website design is essential for modern businesses to thrive online now more than ever.